Value-Priced Premium Cigar from Indianhead
Newest Value-Priced Premium Cigar from Indianhead Explodes on Market
"When we introduced Dynamite, our latest premium cigar line, at this summer's national trade show, we weren't prepared for the retailers' response," admits Bill Bock, president of Indianhead. "They bought out our entire first shipment at the show, and were calling back the following week to order more." When asked to explain Dynamite's popularity, Bock attributes it to "the runaway success of our American Stogies, the value-priced line that has been outscoring cuban cigars that command much higher prices. Like American Stogies, we know we have an incredible cigar in Dynamite, especially for the price."
Dynamite has a 5-nation blend of tobaccos that give it a deep complexity, according to Bock. It is available in two wrappers, a maduro and a Cuban Corojo. It is full-flavored, with an unexpected smoothness for a cigar with its power. Three shapes are offered: #560 (5" x 60), #652 (6" x 52), and #754 (7" x 54). The first two are straight parejos, the third is a Belicoso.
The novel packaging plays on the dynamite theme. It consists of rough-hewn boxes of 24 unbanded "sticks," rather than "cigars," with the words "Dynamite Power Packed," burned into the wood. Suggested retail for Dynamite is $3.20 to $3.50, and the cigars are now appearing on retailers' shelves.
Tuesday, December 13, 2005