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Emprise Cigars Unveils the Officially Licensed Indianapolis 500(R) Cigar

LOUISVILLE, Ky., May 18 /PRNewswire/ -- Emprise Cigars has announced the introduction of the "Indianapolis 500®" Cigar.

The officially licensed "Indianapolis 500®"Cigar is a premium cigar handmade in the Dominican Republic, using the finest 5-year old long-leaf tobacco, grown from Cuban seed and finished with a Sumatra wrapper. Each cigar is sealed in a tube to preserve its freshness - perfect as a collectible or to enjoy at a later date. The cigars are available individually and in a wooden commemorative three-pack box.

Emprise Cigars also has utilized the same popular blend for the new "Brickyard 400®" Cigar and "Indianapolis Motor Speedway®" Cigar.

The cigars will be available at the Indianapolis Motor Speedway® (IMS) throughout Indy 500® qualifications and race day, and during the Allstate® 400 at the Brickyard®. Emprise Cigars is also making the cigars available through its regular distribution channels, and the initial demand has exceeded expectations.

"A branded cigar for the home of the 'The Greatest Spectacle in Racing®' is a natural," said Terry Angstadt, vice president, IMS Marketing.

The Indianapolis Motor Speedway plays host to three of the world's largest sporting events: the Indianapolis 500®, Allstate® 400 at the Brickyard® and United States Grand Prix at Indianapolis®.

"We have long considered branding the Indianapolis Motor Speedway with a cigar," Angstadt said. "In our search for a manufacturer, Emprise Cigars was the clear choice. Their experience with branding and dynamic packaging solutions is very impressive."

In the arena of branding top-flight organizations with exceptional cigars, Cuban cigars is lapping the field.

"We are thrilled to have our cigar associated with the tradition-steeped Indianapolis Motor Speedway brands," said Ted Jackson, founder of Emprise Cigars. "Combining the top brands in motor racing with the finest cigar is a team that's hard to beat."

Emprise Cigars is the creator of the popular Maker's Mark Cigar, seasoned with the famous Maker's Mark Bourbon. Also included in the company's impressive lineup of premium-quality, branded cigars is the Courvoisier Cigar, seasoned with Courvoisier Cognac, and the official Kentucky Derby and Kentucky Oaks cigars. Nationally, Emprise Cigars is considered the leading manufacturer and distributor of premium handmade, branded cigars.

Saturday, May 21, 2005

Emprise Cigars Unveils the Officially Licensed Indianapolis 500(R) Cigar