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Macanudo to Rock Bamajam Arts & Music Festival

Macanudo, America's number-one-selling premium cigars will rock the BamaJam Music Festival which will feature live performances from 35 A-list recording acts including Kid Rock, Taylor Swift, Brooks and Dunn, The Black Crowes, and The Charlie Daniels Band. More than 200,000 people are expected to attend the two-day festival.

The Macanudo brand will be well represented at BamaJam, with a dedicated sampling area and lounge that will sprawl across 1,600 square feet of the sponsor pavilion. Consumers of legal smoking age will be welcomed into the cigar lounge and will be given samples of Macanudo Cafй cigars. Expressly for the event, the Macanudo sampling team will be sporting special tee shirts and hats, each bearing a rock-n-roll take on the iconic brand's imagery.

Debo Mukherjee, vice president of marketing for Macanudo notes, "For Macanudo, our participation in the BamaJam festival marks our first foray into sampling at music festivals. Sponsorship of this festival is ideal in that it supports the brand's strategy of reaching consumers outside of traditional cigar-related venues. This will be the first of many exciting events that the Macanudo brand participates in throughout 2009 and beyond to drive the premium cigar category forward."

Macanudo will also garner recognition throughout the weekend on the main stage video screen, while live copy about the brand will be read throughout the festival from all three performance stages. The brand is currently featured in the sponsorship pages on the BamaJam website.

Tuesday, May 26, 2009

Source: Cigar Advisor

Macanudo to Rock Bamajam Arts & Music Festival